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Competition celebrates the next generation of beauty entrepreneurs.
October 8, 2025
By: Lianna Albrizio
The Estée Lauder Companies Inc. has tapped the winners of Beauty&You India 2025.
This year’s program, supported by the Government of India’s Startup India and launch partner Nykaa, highlighted the emerging talent reimagining the future of beauty in India.
“When we launched Beauty&You, our vision was simple yet powerful — to discover and support visionary entrepreneurs transforming India’s beauty landscape,” said Stéphane de La Faverie, president and CEO, The Estée Lauder Companies. “This year’s winners reflect the incredible creativity, ambition and innovation shaping one of the world’s most dynamic markets. The Estée Lauder Companies is proud to champion these bold new entrepreneurs who are redefining the future of beauty in India and beyond.”
Beauty&You India celebrates the creativity and vision of founders who are reshaping what beauty can mean for consumers in India and beyond. Alumni have gone on to launch new products, secure venture capital, build partnerships with leading retailers and gain national attention on platforms like Shark Tank India, reinforcing the program’s role as a driver of industry transformation.
Since its launch in 2022, the company’s Beauty&You India program has grown into one of the most recognized platforms for beauty entrepreneurship in India. Over the past four application cycles, it has attracted nearly 2,500 applications from over 150 cities across India and around the world, with the majority from women entrepreneurs.
The 2025 winners, named across four categories, were selected for their bold ideas and innovative products that reflect the dynamism of India’s beauty ecosystem—from climate-tailored products to breakthrough encapsulation technology and inclusive makeup. Each will receive funding, along with mentorship from global experts, national visibility through Startup India, and brand-building and distribution support from Nykaa.
Best In-Market Beauty Brand: Grow
Antinorm, Aparna Saxena, founder & CEO, for high-performance, climate-tailored and multitasking products that replace complex routines for busy working women.
Best Pre-Launch Beauty Concept: Imagine
Mimiq, Harsha Soundararajan, founder, for inclusive, high-performance, and long-lasting complexion products for people with visible skin differences, such as vitiligo.
Breakthrough: Best In Innovation: Hitech Formulations
Jaspreet Singh Gulati, founder & director, for breakthrough encapsulation technology that delivers formulations for pigmentation, anti-aging, and antioxidant-driven skin care.
Visionary Women’s Award: Sohrai, Khanak Gupta.
She delivered high-performing products using an indigenous ingredient, Mahua, that is sourced through local partnerships that create economic opportunities for tribal communities and women.
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